The Strategy and Tactics of Pricing

Contents NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation. NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software. NEW! Make pricing theory relative-Updated Examples of Pricing. NEW!Present the latest information-Heavily Revised Chapters. •The revised chapter on Pricing Policy •The chapter on Value Creation •The chapter on Value and Price Communication •The chapter on Price Setting