Strategy and Tactics of Pricing

Thomas Nagle

Strategy And Tactics Of Pricing

Georg Müller

Taylor & Francis Group

Contents NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation. NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software. NEW! Make pricing theory relative-Updated Examples of Pricing. NEW!Present the latest information-Heavily Revised Chapters. •The revised chapter on Pricing Policy •The chapter on Value Creation •The chapter on Value and Price Communication •The chapter on Price Setting

The Strategy and Tactics of Pricing

John Hogan

Joseph Zale

Pearson

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Books by Thomas Nagle