The Strategy and Tactics of Pricing
Description:
Contents NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation. NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software. NEW! Make pricing theory relative-Updated Examples of Pricing. NEW!Present the latest information-Heavily Revised Chapters. •The revised chapter on Pricing Policy •The chapter on Value Creation •The chapter on Value and Price Communication •The chapter on Price Setting
Best prices to buy, sell, or rent ISBN 9789332536548
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