Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India

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Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India image
ISBN-10:

8763002361

ISBN-13:

9788763002363

Released: Sep 01, 2010
Publisher: CBS Press
Format: Paperback, 185 pages

Description:

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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