La caída de la publicidad y el auge de las RR.PP (Spanish Edition)
Description:
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance)
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.