La caída de la publicidad y el auge de las RR.PP (Spanish Edition)

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La caída de la publicidad y el auge de las RR.PP (Spanish Edition) image
ISBN-10:

8495787350

ISBN-13:

9788495787354

Author(s): Ries, Al; Ries, Laura
Edition: 1
Released: Mar 01, 2003
Publisher: Empresa Activa
Format: Hardcover, 304 pages

Description:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance)

Best prices to buy, sell, or rent ISBN 9788495787354




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