Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden (German Edition)
ISBN-10:
3834934429
ISBN-13:
9783834934420
Author(s): Bruhn, Manfred; Meffert, Heribert
Edition: 7., überarb. u. erw. Aufl. 2012
Description:
Heribert Meffert und Manfred Bruhn vermitteln, wie Dienstleistungen professionell vermarktet werden können. In der 7. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen ergänzt.
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