Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden (German Edition)

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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden (German Edition) image
ISBN-10:

3834934429

ISBN-13:

9783834934420

Edition: 7., überarb. u. erw. Aufl. 2012
Released: Dec 21, 2012
Publisher: Gabler Verlag
Format: Paperback, 530 pages

Description:

Heribert Meffert und Manfred Bruhn vermitteln, wie Dienstleistungen professionell vermarktet werden können. In der 7. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen ergänzt.

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