A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
ISBN-10:
366251981X
ISBN-13:
9783662519813
Author(s): Sarstedt, Marko; Mooi, Erik
Edition: Softcover reprint of the original 2nd ed. 2014
Description:
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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