This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. 
The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.
The new edition features: 
<ul>
<li>Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)</li>
<li>New material on data description (e.g., outlier detection and missing value analysis)</li>
<li>Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more</li>
<li>Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb</li>
<li>Uses IBM SPSS version 22</li>
</ul>

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

Business & Money

Sarstedt, Marko

Mooi, Erik

Economics

Springer

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:
<ul><li>A single case and dataset used throughout the book to facilitate learning</li></ul>
<ul><li>New material on survey design and all data analysis methods to reflect the latest advances concerning each topic 
</li></ul>
<ul><li>Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more 
</li></ul>
<ul><li>A glossary that includes definitions of all the keywords and other descriptions of selected topics 
</li></ul>
<ul><li> Links to additional material and videos via the Springer Multimedia App 
</li></ul>

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout the book to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)

Mooi-Reci, Irma

See the best price to sell, buy, or rent books by Mooi, Erik. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mooi, Erik

See the best price to sell, buy, or rent books by Mooi, Erik. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)

Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)