Digital Darwinism: Branding and Business Models in Jeopardy
ISBN-10:
3642544002
ISBN-13:
9783642544002
Author(s): Kreutzer, Ralf T.; Land, Karl-Heinz
Edition: 2015
Description:
This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation.
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