Digital Darwinism: Branding and Business Models in Jeopardy

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Digital Darwinism: Branding and Business Models in Jeopardy image
ISBN-10:

3642544002

ISBN-13:

9783642544002

Edition: 2015
Released: Oct 02, 2014
Publisher: Copernicus
Format: Paperback, 271 pages
Related ISBN: 9783658012595

Description:

This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation.

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