Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)
ISBN-10:
3319377582
ISBN-13:
9783319377582
Author(s): MALAVAL, Philippe
Edition: Softcover reprint of the original 1st ed. 2014
Description:
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
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MALAVAL, Philippe; Bénaroya, Christophe
Edition:2002
ISBN-13:9781402071515
Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
MALAVAL, Philippe; Bénaroya, Christophe
Edition:Softcover reprint of the original 1st ed. 2002
ISBN-13:9781461353775
Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)
MALAVAL, Philippe; Bénaroya, Christophe; Aflalo, Jonathan
Edition:2014
ISBN-13:9783319013534
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