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Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

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Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers image
ISBN-10:

1402071515

ISBN-13:

9781402071515

Author(s): MALAVAL, Philippe; Bénaroya, Christophe
Edition: 2002
Released: May 31, 2003
Publisher: Springer
Format: Hardcover, 554 pages
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Description:

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Best prices to buy, sell, or rent ISBN 9781402071515

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Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers image
Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
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Edition:Softcover reprint of the original 1st ed. 2002
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Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)
MALAVAL, Philippe; Bénaroya, Christophe; Aflalo, Jonathan
Edition:2014
ISBN-13:9783319013534
Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals) image
Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)
MALAVAL, Philippe
Edition:Softcover reprint of the original 1st ed. 2014
ISBN-13:9783319377582

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