Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)

Name: Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)
Brand: Springer
SKU: 9783319377582
Rating: 4.7 (5 reviews)
ISBN: 9783319377582

Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals) image

ISBN-10:

3319377582

ISBN-13:

9783319377582

Author(s): MALAVAL, Philippe

Edition: Softcover reprint of the original 1st ed. 2014

Released: Sep 17, 2016

Publisher: Springer

Format: Paperback, 605 pages

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Description:

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.

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