How To Be The Food Dude(ette): A Sales Reps Guide To Broadline Food Sales

Learn everything you need to know to build success in broadline food sales as well as other food and beverage sales careers. Even experienced sales reps can benefit from this guide. This book covers all aspects of cold-calling and how to do it successfully. It covers how to build and maintain your customer base, customer retention, handling conflict, profit margins, and account penetration. Finally, it also covers the technical side of selling food and a broadline product and service mix.