Essentials of Business Research

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Essentials of Business Research image
ISBN-10:

1942041489

ISBN-13:

9781942041481

Author(s): Lawrence Silver
Released: Jan 01, 2017
Format: Paperback, 0 pages
Related ISBN: 9781942041474

Description:

The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.

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