The Essentials of Marketing Research

Robert E. Stevens

Lawrence Silver

David L. Loudon

Bruce Wrenn

Routledge

The Essentials Of Marketing Research 4e

<p>The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.</p>

Essentials of Business Research

Business & Money

Academic Media Solutions

Essentials Of Bus.research (b+w Loose)

Robert Stevens

Courtney Kernek

Bruce, Bruce

David Loudon

Strategic Management Essentials

Martin Bressler

Strategic Management Essentials: Concepts And Entrepreneurial Cases (instructor's Review Copy-not For Resale)

Strategic Management And Entrepreneurial Cases (pb-b/w)

Entrepreneurship Essentials

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Books by Lawrence Silver