The Essentials of Business Research, Second Edition

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The Essentials of Business Research, Second Edition image
ISBN-10:

1942041470

ISBN-13:

9781942041474

Edition: 2nd
Released: Jan 01, 2018
Format: Paperback, 320 pages
Related ISBN: 9781942041481

Description:

The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.

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