Twelve Heroes, One Voice Guiding Jurors to Courageous Verdicts

What happens in a trial when you make the jurors care? You get a Verdict with a capital "V." Twelve Heroes, One Voice shows you how to make your jurors care through the art of storytelling. Author Carl Bettinger presents the 'hero-centric' story, and explains why jurors are pre-programmed to understand information in this format. You'll transform yourself into the mentor, the defendant into the villain, the plaintiff's struggle into the jury's challenge and the jury into the heroes of the story. Through Bettinger's hero-centric storytelling methods, you'll understand how to show the jurors that they must be the heroes, and "save the day" with a verdict that speaks not just for your client, but for humanity at large. Filled with a plethora of actual transcript and easy-to-understand examples, Bettinger takes you through opening, in which you define the story roles of everyone in the courtroom, through direct- and cross-exam, which further the character development roles in your story, to closing, in which you show the jurors that they are the only ones who can write the conclusion to the story and save the day. You'll discover the difference between a case and a story, and learn how to find the point of view in your stories that will appeal to a jury. This masterpiece on storytelling concludes with a series of story-creating exercises to help get your brain thinking in terms of "story" instead of "case," and to get your creative juices flowing. Make your next jury the hero and get your Verdict with a capital "V" by following Bettinger's storytelling advice.