Marketing Concepts that Win! Save Time, Money and Work Crafting Concepts Right the First Time
Released: Oct 01, 2011
Publisher: Live Oak Book Company
Format: Paperback, 194 pages
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Description:
Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
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