Strategic Marketing Management
Description:
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Best prices to buy, sell, or rent ISBN 9781936572502
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Frequently Asked Questions about Strategic Marketing Management
The price for the book starts from $32.47 on Amazon and is available from 43 sellers at the moment.
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The Strategic Marketing Management book is in very low demand now as the rank for the book is 1,006,571 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Strategic Marketing Management book within the last three months was on October 27 and it was $13.98.