Who's Buying by Age

Get the demographics you need to target your markets in Who's Buying by Age, which shows you what households buy and how much they spend, along with how often they buy certain items. It is part of the annually updated 14-volume Who's Buying Series.The spending data in Who's Buying by Age are based on the Bureau of Labor Statistics' Consumer Expenditure Survey, an ongoing, nationwide survey of household spending. The Consumer Expenditure Survey is a complete accounting of household expenditures. It includes everything from big-ticket items such as homes and cars, to small purchases like laundry detergent and videos. The survey does not include expenditures by government, businesses, or institutions. To produce Who's Buying by Age, New Strategist Publications analyzed the Consumer Expenditure Survey's household spending data by age. Here you will find detailed annual, quarterly, and weekly spending data for the major product and service categories: alcoholic beverages, apparel, entertainment, financial products and services, gifts for people in other households, groceries, health care, household operations, shelter and utilities, restaurant meals and other food away from home, transportation, and a chapter encompassing personal care, reading, education, and tobacco.The data are presented in three types of tables: annual spending, quarterly spending, and weekly spending. Each type of table provides insights into consumer spending patterns and how they differ by age.