Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2013 Consumer Expenditure Survey you can t find this on the Internet Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities. Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends before and after the Great Recession, and predicting future trends based on the nation's changing demographics.

Best Customers: Demographics of Consumer Demand - 11e

Politics & Social Sciences

The Editors at New Strategist

Social Sciences

New Strategist Pubns

The eighth edition of American Attitudes: Who Thinks What about the Issues That Shape Our Lives coaxes the results of the latest (2014) General Social Survey out of the shadows of academia and makes them readily available for researchers who want to explore Americans changing attitudes. In hundreds of tables, the eighth edition of American Attitudes taps into the GSS gold mine, revealing what the public thinks about topics ranging from gay marriage to the American Dream, and the pros and cons of patriotism, how Americans feel about their financial status, their hopes for their children, how often they socialize and with whom, their religious beliefs, political leanings, and standard of living. It shows those answers by the demographics that shape perspective sex, age, race, Hispanic origin, education, and region. American Attitudes reveals 2014 attitudes by demographic characteristic, and for every 2014 question for which historical data are available, it shows the history of response all the way back to the first appearance of the question on the General Social Survey. American Attitudes provides the latest data and is an invaluable resource for historic trends. The eighth edition of American Attitudes is organized into 10 chapters: Public Arena, Government and Politics, Patriotism, Science and Information, Religion, Work and Money, Family and Friends, Diversity, Personal Outlook, and Sexuality.

American Attitudes: Who Thinks What about the Issues That Shape Our Lives, 8th ed.

Business & Money

The Editors at New Strategist Press

Marketing & Sales

The new ninth edition of Who s Buying by Age is based on unpublished data collected by the Bureau of Labor Statistics Consumer Expenditure Survey you can t get these data online. For anyone who needs to know spending patterns by age and age is probably the most important predictor of spending Who s Buying by Age could be considered the Bible of Spending. Who s Buying by Age is a unique source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they buy certain items. Best of all, you get 2000 to 2013 spending trend data by age. Who s Buying by Age opens with an overview chapter that examines average spending before (2000 to 2006) and after (2006 to 2013) the Great Recession for the seven age groups ranging from under age 25 to age 75 or older. Following this important chapter are 12 more chapters that focus on spending by product category alcohol; apparel; entertainment; financial; gifts for people in other households; groceries; health care; household operations; shelter and utilities; restaurants; personal care, reading, education, and tobacco; and a final chapter on transportation.

Who's Buying By Age, 9th ed.

The year is 1950, and you are about to be magically transported more than half a century into the future to the present time. What would you notice first? What would most surprise you? Beyond the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler. Find out what those changes are in Demographics of the U.S.: Trends and Projections, a unique source for details about the socioeconomic trends of the last half of the 20th century and the first decade of the 21st. It includes comprehensive coverage of historical statistics, including single-year data on many topics such as school enrollment, SAT scores, hospital admissions, employment status of men and women, living arrangements of children, marital status, and geographic mobility. Demographics of the U.S. documents the trends of the 50-plus years by compiling historical numbers that cannot be found in a single volume anywhere else. Its ten chapters examine trends in Americans' attitudes and behavior, education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth. What you get in Demographics of the U.S.: 556 pages, table of contents, list of 330 tables, list of 91 illustrations, executive summary, glossary, bibliography, index.

Demographics of the U.S.: Trends and Projections (Demographics of the Us)

Cheryl Russell

The twelfth edition of Who s Buying Groceries is based on unpublished data collected by the Bureau of Labor Statistics 2013 Consumer Expenditure Survey you can t get these data online. It examines how much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The 80-plus items examined in this report range from bacon to coffee, cereal, and the supermarket deli. The individual products fall within the categories of cereals and bakery products; meats, poultry, fish, and eggs; dairy products; fruits and vegetables; sugar and other sweets; fats and oils; and a miscellaneous category that includes fresh prepared food, snacks, condiments and seasonings, and nonalcoholic beverages. Also in this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2013) the Great Recession.

Who's Buying Groceries, 12th ed. (Who's Buying Series)

The eleventh edition of Who s Buying Health Care is based on unpublished data collected by the Bureau of Labor Statistics 2013 Consumer Expenditure Survey you can t get these data online. It examines how much Americans spend out-of-pocket on health care by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The products and services examined in this report fall within the categories of health insurance, medical services (lab tests, dental and physician services, etc.), drugs (prescription, nonprescription, and vitamins), and medical supplies (eyeglasses and contact lenses, etc.). Also in this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2013) the Great Recession.

Who's Buying Health Care, 11th ed.

The twelfth edition of Who s Buying Household Furnishings, Services, and Supplies is based on unpublished data collected by the Bureau of Labor Statistics 2013 Consumer Expenditure Survey you can t get these data online. It examines how much Americans spend on their homes by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The items examined in this report fall within the categories of furniture, floor coverings, household textiles, appliances, and miscellaneous household equipment such as lamps and power tools. Also included are household services (day care, housekeeping, lawn care, etc.) and household supplies (laundry detergent, toilet paper, stationery and giftwrap, etc.). Also in this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2013) the Great Recession.

Who's Buying Household Furnishings, Services, and Supplies, 12th ed.

The twelfth edition of Who s Buying for Pets is based on unpublished data collected by the Bureau of Labor Statistics 2013 Consumer Expenditure Survey you can t get these data online. It examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The categories examined in this report are pet food; pet purchase, supplies, and medicine; pet services (e.g., grooming and dog walking); and veterinary services. New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2013) the Great Recession.

Who's Buying for Pets, 12th ed.

The tenth edition of Who s Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics 2013 Consumer Expenditure Survey you can t get these data online. It examines how much Americans spend on apparel by the demographics that count age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the best and biggest customers at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more.

Who's Buying Apparel

Inc. New Strategist Press

The fourth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 15 to 32 in 2009, and it includes a special supplement on the iGeneration--children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population--almost equal to the Baby-Boom's share. The iGeneration numbers 57 million and accounts for another 19 percent of the population.The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.For those who track generational change, the special supplement on the iGeneration included in this book will give you a preview of what is to come. The chapters in the special supplement examine children and their families, documenting trends in family incomes, children's health, even how parents use their time.The Millennials: Americans Born 1977 to 1994 is designed for easy use. Its 11 chapters examine Millennials' Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. An additional nine chapters in the special supplement examine children and their families: Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, and Time Use.New to this edition is the Attitudes chapter, based on data from the recently released 2008 General Social Survey. Also new are tables on the use of alternative medicine, the Census Bureau's latest population projections to 2025, and estimates of household wealth from the Survey of Consumer Finances. The chapter on time use, with unpublished data from the American Time Use Survey, shows how young adults and parents prioritize their time.Each new generation of Americans is unique and surprising in its own way. With The Millennials: Americans Born 1977 to 1994 on your bookshelf, you won't be surprised by the unique characteristics of young adults, and you will be prepared for the generation that follows them. With this information in hand, you will be better able to cater to their wants and needs in this difficult time.

The Millennials: Americans Born 1977 to 1994

Editors of New Strategist Publications

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