Signs Sell

Signage is the most misunderstood and underutilized tool in all of retailing today. It’s one of those topics that many rarely or never talk about, but one that can have a huge impact on our business. We really can’t explain why some business owners and retail managers don’t use the power of signage. We all know instinctively how important good signage is. This book details every aspect of signage including the types of signs you need, proper placement, sign mechanics, digital signage, items in your store that can become signs, and the basic dos and don'ts of interior advertising. Written by retail experts, Rick Segel and Matthew Hudson, they take their combined over 50 years of experience to create the definitive work on signage in small business and retail.