Building a digital services portfolio: A guide to digital solutions for the new print services provider

Building a Digital Services Portfolio presents a compelling argument for the need to augment conventional printing services with a full spectrum of digital services designed to increase customer loyalty and capture a greater share of customer spend. Offering the print services provider a step-by-step guide to developing and deploying a digital services strategy, it is loaded with advice, guidance, and links to resources that can speed up the process, from gaining a clear understanding of unmet customer needs through building and implementing an affordable strategy for meeting those needs. Building a Digital Services Portfolio provides crisp insight into:

- Digital versus offset printing economics and the market drivers causing a shift from conventional offset to digital printing and electronic document distribution

- Customer business applications most likely to be enhanced by a suite of digital services

- Categories of digital printing devices available, as well as process enablers such as Web-based order entry and management, variable data printing, finishing for digital and more

- Investment strategies for entering the digital services market Building a Digital Services Portfolio is a must-read for the entire management team, helping you make decisions that will impact the way you acquire - and retain - high value customers.