Generation X: The Young Adult Market

Here are the latest demographics of a small but crucial market that is at the prime age for marrying, having children, and setting up new households--lifestage events that make them leading markets for many products and services. The author, a generational authority, presents the latest data on the demographics, spending patterns, and attitudes of the young adult market. You will benefit from her in-depth analysis of the trends and changes reflected in the data, which are made even clearer by her calculations of percent change and percent distributions.