Hallmark tourist events: Impacts, management, and planning

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Hallmark tourist events: Impacts, management, and planning image
ISBN-10:

1852931477

ISBN-13:

9781852931476

Edition: illustrated edition
Released: Jan 01, 1992
Publisher: Halstead
Format: Hardcover, 215 pages

Description:

A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.

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