Hallmark Tourist Events: Impacts, Management and Planning
Description:
A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.
Best prices to buy, sell, or rent ISBN 9780470219294
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- Hallmark tourist events: Impacts, management, and planningHall, Colin MichaelEdition:illustrated editionISBN-13:9781852931476
- Hallmark Tourist Events: Impacts, Management and PlanningHall, Colin MichaelEdition:1ISBN-13:9780471946137
- Hallmark tourist events: Impacts, management, and planningHall, Colin MichaelEdition:illustrated editionISBN-13:9781852931476
- Hallmark Tourist Events: Impacts, Management and PlanningHall, Colin MichaelEdition:1ISBN-13:9780471946137
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