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Hallmark Tourist Events: Impacts, Management and Planning

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Hallmark Tourist Events: Impacts, Management and Planning image
ISBN-10:

0471946133

ISBN-13:

9780471946137

Author(s): Hall, Colin Michael
Edition: 1
Released: Nov 29, 1993
Publisher: Belhaven Press
Format: Hardcover, 224 pages
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Description:

A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.

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