Winning Ways: How Companies Create the Products We All Want to Buy

How has Alan Sugar grown from selling car aerials off the back of a truck to running one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become businesswoman of the year? What gives Sony, Sharp, Canon and Minolta their edge with customers? This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.