<p>Explains the importance of quality in new product design, discusses the adoption of new technology, and describes the corporate culture of successful firms</p>

Winning Ways: How Winning Companies Create the Products We All Want to Buy

Pilditch, James

Rowman & Littlefield Pub Inc

How has Alan Sugar grown from selling car aerials off the back of a truck to running one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become businesswoman of the year? What gives Sony, Sharp, Canon and Minolta their edge with customers? This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.

Winning Ways: How Companies Create the Products We All Want to Buy

Business & Money

Mercury Books

I'll Be over in the Morning: A Practical Guide to Winning Business in Other Countries

Management & Leadership

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Books by Pilditch, James