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Winning Ways: How Companies Create the Products We All Want to Buy

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Winning Ways: How Companies Create the Products We All Want to Buy image
ISBN-10:

1852520426

ISBN-13:

9781852520427

Author(s): Pilditch, James
Edition: Revised
Released: Jan 01, 1989
Publisher: Mercury Books
Format: Paperback, 320 pages
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Description:

How has Alan Sugar grown from selling car aerials off the back of a truck to running one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become businesswoman of the year? What gives Sony, Sharp, Canon and Minolta their edge with customers? This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.

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