Purple Goldfish Franchise Edition: The Ultimate S.Y.S.T.E.M. For Franchisors and Franchisees (Purple Goldfish 1.0, 2.0 and Special Editions)

Unlocking the six keys to creating a successful franchise S.Y.S.T.E.M.

Packed with over 100 best-practice examples, Purple Goldfish Franchise Edition focuses on the six keys to creating a successful franchise S.Y.S.T.E.M. and a dozen ways to create a signature customer experience. The end result is engaged successful franchisees and a consistent brand experience.

Part One provides background on the Purple Goldfish concept.

Part Two examines how successful franchisors create scalable models through the S.Y.S.T.E.M. framework.

Part Three focuses on how to create your own Purple Goldfish.

Part Four distills the top five takeaways.

Part Five shares bonus content on types of Purple Goldfish and provides recommendations for additional reading and inspiration.

“Purple Goldfish, Franchise Edition, leaves the reader with unexpected value. The authors, Stan and Tiffany, researched numerous examples to construct a way of looking at franchises, a SYSTEM, that focuses on the end customer and how franchises create an emotional connection with the customer, so that the customer chooses the same business again and again. Using this lens, the authors offer several examples for each concept that illustrates ways that franchisors and franchisees excel in their industry by delighting more customers every day with unexpected value. To identify areas to improve, the authors include a section to discover opportunities to improve, design an improvement plan and suggestions on deploying so that the book examples provide actionable learning that will grow your franchise.” – Bob Gappa, CFE, Founder & CEO of Management 2000 and co-author of Crisis of Disengagement