Unlocking the six keys to creating a successful franchise S.Y.S.T.E.M.
Packed with over 100 best-practice examples, Purple Goldfish Franchise Edition focuses on the six keys to creating a successful franchise S.Y.S.T.E.M. and a dozen ways to create a signature customer experience. The end result is engaged successful franchisees and a consistent brand experience.This book contains five main parts:Part One provides background on the Purple Goldfish concept.
Part Two examines how successful franchisors create scalable models through the S.Y.S.T.E.M. framework.
Part Three focuses on how to create your own Purple Goldfish. 
Part Four distills the top five takeaways. 
Part Five shares bonus content on types of Purple Goldfish and provides recommendations for additional reading and inspiration.Praise for Purple Goldfish Franchise Edition:“Purple Goldfish, Franchise Edition, leaves the reader with unexpected value. The authors, Stan and Tiffany, researched numerous examples to construct a way of looking at franchises, a SYSTEM, that focuses on the end customer and how franchises create an emotional connection with the customer, so that the customer chooses the same business again and again. Using this lens, the authors offer several examples for each concept that illustrates ways that franchisors and franchisees excel in their industry by delighting more customers every day with unexpected value. To identify areas to improve, the authors include a section to discover opportunities to improve, design an improvement plan and suggestions on deploying so that the book examples provide actionable learning that will grow your franchise.” – Bob Gappa, CFE, Founder &amp; CEO of Management 2000 and co-author of Crisis of Disengagement

Purple Goldfish Franchise Edition: The Ultimate S.Y.S.T.E.M. For Franchisors and Franchisees (Purple Goldfish 1.0, 2.0 and Special Editions)

Business & Money

Phelps, Stan

Dodson, Tiffany W.

Business Development & Entrepreneurship

9 INCH Marketing

See the best price to sell, buy, or rent books by Dodson, Tiffany W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dodson, Tiffany W.

See the best price to sell, buy, or rent books by Dodson, Tiffany W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Purple Goldfish Franchise Edition: The Ultimate S.Y.S.T.E.M. For Franchisors and Franchisees (Purple Goldfish 1.0, 2.0 and Special Editions)