What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. 
 Praise for WYPG? 
 "In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?" 
 -Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc. 
 "Influence isn't a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth." 
 - Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher's Weekly 
 “What's Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn't find this book.)” 
 - Chris Zane, Author of Reinventing the Wheel - The Science of Creating Lifetime Customers 
 “Stan’s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company.” 
 - Bruce Temkin, Author of The 6 Laws of Customer Experience 
 “Your project has been an inspiration. I’ve talked about it many times, and included links in my articles. CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra.” 
 - Bob Thompson CEO of CustomerThink.com, the world's largest community dedicated to customer-centric business, Author of CrowdService: Harnessing the Wisdom of Crowds in Customer Service and Support 
 “What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth.” 
 - Barry Moltz, Author of Bounce, Crazy and B-A-M 
 “What's Your Purple Goldfish? is unique in that it doesn't leave you asking ‘Now what?’ after you've read it. It's filled with actual illustrations of what successful businesses are doing right now to differentiate themselves and add value to their customers' experiences.” 
 - Steve Curtin 
 “What's Your Purple Goldfish? is a great guidebook full of real-world examples business owners can use to increase great experiences to delight and surprise their customers. Read this book before your competitors do or be left in the dust.” 
 - Phil Gerbyshak, Author / co-author of 10 Ways to Make it Great! and #Twitterworks 
 “I have been a huge fan and contributor to The Purple Goldfish Project since inception because many companies talk about being ‘customer centric’ but few actually are. This project is a reflection of all those great companies that are getting it right every day, winning the hearts and minds of their customers one customer at a time!” 
 - Paul Dunay, Author of Facebook Marketing for Dummies 
 “At the heart of the marketing lagniappe concept lies the truth that we cannot simply meet the expectations of customers. Every experience starts with a person who had a need they would trade something of value to have solved. Lagniappe can create the difference between needs not solved or solved poorly, and needs solved so well we happily tell others of the experience. Purple Goldfish, crafted wisely in customer experiences, can be the difference between mediocre and great business performance.” 
 - Linda Ireland, Author of Domino: How Customer Experience Can Tip Everything In Your Business Toward Better Financial Performance 
 How do you stand out in a sea of sameness?

What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth (Purple Goldfish 1.0, 2.0 and Special Editions)

Business & Money

Phelps, Stan

Processes & Infrastructure

9 INCH Marketing

What’s Your Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. 
 It's the second book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What’s Your Purple Goldfish. Purple focused on customers, whereby Green focuses on employees. Both books are based on a revolutionary new approach called marketing g.l.u.e. (marketing by giving little unexpected extras). 
 The book is based on the findings of the Green Goldfish Project, an effort which crowd sourced 1,001 examples of signature added value for employees. Key themes emerged from the Project. The book is filled with over 200 examples. 
 PRAISE FOR WHAT’S YOUR GREEN GOLDFISH 
 "Stan is the sherpa that guides executives along the journey between the heart and mind of business stakeholders. Stakeholders aren't always customers though. At a time when company vision and culture matters more than ever, it takes inspired and engaged employees to bring them to life." 
 - Brian Solis, author of What's the Future of Business #WTF, The End of Business as Usual and Engage! 
 “So often overlooked, and so very vital to building company value... empowering employees to support each other and the brand. Stan Phelps ‘gets’ it and Green Goldfish will walk you step-by-step though achieving this critical goal.” 
 - Ted Rubin, author of Return on Relationship 
 “Great customer centric organizations only exist because of engaged and empowered employees. The Green Goldfish is packed with awesome examples of what world class companies are doing today to inspire and reward their employees. If you see value in truly building an “A Team,” Green Goldfish will be, without question, your single best reference.” 
 - Chris Zane, Founder and President of Zane's Cycles, author of Reinventing the Wheel, the Science of Creating Lifetime Customers 
 “Stan Phelps takes customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees - so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees don't leave jobs - they leave managers, especially when they don't feel your love and appreciation. Pick this up, and start engaging your team and making more GREEN! 
 - Phil Gerbyshak, author of The Naked Truth of Social Media 
 "Our large-scale research shows unequivocally that engaged employees are more likely to work longer, try harder, make more suggestions for improvement, recruit others to join their company, and go out of their way to help customers. They even take less sick time. Companies can tap into the enormous value of engaged employees by following the 15 ideas that Stan lays out in this book." 
 - Bruce Temkin, author of The Six Laws of Customer Experience 
 “Too often, the actual employment experience delivered on the job does not measure up to the version sold to job candidates during the interview process. In What’s Your Green Goldfish, Stan Phelps offers 15 ways to close the gap.” 
 - Steve Curtin, author of Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary (AMACOM, June 2013) 
 “In What’s Your Green Goldfish, Stan Phelps brilliantly applies the idea of ‘doing a little something extra’ for employees. You know, those people that actually get the work done and keep customers happy. Read it, put some of the ideas to work, and soon you’ll be reaping more ‘green’ from your customers.” 
 - Bob Thompson, Founder and CEO, CustomerThink Corp.

What's Your Green Goldfish?: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture (Green Goldfish 1.0 and 2.0 Editions)

Business Culture

What’s Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your "Vital Few." The book focuses on 9 different ways to do the "little extras" to promote customer advocacy and drive employee engagement with these key stakeholders. The Golden Goldfish is the third book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What’s Your Purple Goldfish. Purple focused on customers. The second book, What's Your Green Goldfish focused on employees. The trilogy of books are based on crowd sourcing projects that drew over 2,200 examples.

What's Your Golden Goldfish: The Vital Few - All Customers and Employees Are Not Created Equal

Industries

Eight ways to leverage technology, data, and analytics to drive both profits and prophets
A Blue Goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book is based on a collection of over 300 case studies.The New BattlegroundCustomer experience as the new battleground for competitive advantage, but with every wise company focusing on customer experience, how do you stand out? Former GE CEO Jack Welch perhaps said it best, “There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Competitive advantage then must come from either knowledge or agility. That is, what you know about your customers or how quickly you can put that into action. Imagine what would happen if your competitive advantage could come from both knowledge and agility. This is where technology, data, and analytics come into play. Blue Goldfish examines the three R's: Relationship, Responsiveness, and Readiness. It also uncovers eight different ways to turn insights into action. Are you ready to use info-sense to win profits and prophets? What's your Blue Goldfish?Praise for Blue Goldfish:“Did you know that even Harley Davidson is using tracking technologies, including face detection, in its stores? If Harley Davidson is doing it you probably will be too and this book tears into 300 case studies of how other companies are using technology to build better experiences for their customers. Highly recommended.” - Robert Scoble, Futurist at Rackspace and author of Age of Context.
"Experience is the new brand. What people experience required design. And meaningful design takes data, insight and empathy. Blue Goldfish is your template to achieve a significant competitive advantage." - Brian Solis, digital analyst, anthropologist, author of X: The Experience When Business Meets Design 
“This book is an open challenge to your company or organization. By the end of this book, you’ll face a choice. Continue focusing on big data trends or choose to be better and focus on little data insights. You’ll soon realize that bigger isn’t better—better is better. And once you do, you’ll ask yourself, what’s our Blue Goldfish?” - Shep Hyken, CSP, CPAE is a customer service expert, professional speaker and New York Times bestselling business author of The Amazement Revolution.

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0)

Carroll, Evan

Marketing & Sales

12 Ways to Improve the Customer Experience for Restaurants, Hotels, and Airlines
Purple Goldfish Service Edition is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The book focuses on the 12 ways to do the “little extras” to improve the customer experience for restaurants, hotels, and airlines. The end result is increased sales, happier customers, and positive word of mouth.Praise for Purple Goldfish Service Edition:“This book is a direct challenge and opportunity for you. After reading this book, you’ll know definitively as to whether you want to do business as you always have or if you’re going to take the necessary action to connect to the hearts and minds of consumers. If you make the right choice of differentiating by adding value to your customer’s experience, the question ultimately becomes, “What’s our Purple Goldfish?” I hope that you choose wisely! — DEE ANN TURNER, VP OF CORPORATE TALENT AT CHICK-FIL-A AND BEST-SELLING AUTHOR OF IT’S MY PLEASURE: THE IMPACT OF EXTRAORDINARY TALENT AND A COMPELLING CULTURE
“I often remind myself what a wonderful opportunity it is to serve other people. In today’s business landscape, we have no choice but to make a difference in the people’s lives that we serve. When we commit to genuinely serving others; the stories that our guests tell about us will be the catalyst for our growth. Purple Goldfish will show you exactly how to do this.” — JOHN RIVERS, FOUNDER OF 4RIVERS SMOKEHOUSE AND BEST-SELLING AUTHOR OF THE SOUTHERN COWBOY COOKBOOK
“Purple Goldfish: Service Edition is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! I just hope my competition doesn’t find this book.” — CHRIS ZANE, FOUNDER AND PRESIDENT OF ZANE’S CYCLES AND AUTHOR OF REINVENTING THE WHEEL: THE SCIENCE OF CREATING LIFETIME CUSTOMERS

Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers (Purple Goldfish 1.0, 2.0 and Special Editions)

Briz, Brooks

Purpose is changing the way we work and how customers choose business partners
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business. The book shares over 100 cutting edge examples and reveals the eight purpose archetypes. It shows how businesses can embrace purpose to drive employee engagement, fuel the bottom line, and make an impact on the lives of those it serves.This book is broken into three main sections:Section I - will explore how business is evolving and the importance of putting purpose first.
Section II – uncovers the eight purpose archetypes: The Protector, The Liberator, The Designer, The Guide, The Advocate, The Challenger, The Unifier, and The Master.
Section III – shares how to define your purpose and create the little things that bring it to life.Praise for Red Goldfish:“In Red Goldfish, Stan Phelps and Graeme Newell make the case that business needs to evolve into a purpose-first mindset. They demonstrate how companies can embrace both purpose And profit. The book underscores that actions speak louder than words. Businesses need to do the little things (Red Goldfish) to bring purpose to life.” — David Howitt, author of Heed Your Call

Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose (Red Goldfish 1.0, Red Promo Edition, and Red Non-Profit Edition)

Newell, Graeme

Management & Leadership

This book contains over 101 bar tricks, riddles, jokes and stories. Amaze your friends with tricks, puzzle them with riddles, astonish them with trivia and punish them with bad bar jokes.

Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories

Humor & Entertainment

Ackerman, David

Humor

Ready to Stand Out in a Sea of Sameness?
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.Pink Goldfish is broken into three main sections:Section I outlines the “Why”It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We’ll show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the pink goldfish where we’ll share the symbolism of the goldfish and the reasoning behind the color pink.Section II showcases the “What”We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.Section III explains the “How”Here we share the process of finding your own pink goldfish. We delve into the four A’s. The first A is assess, and it involves understanding what makes you weird or weak. The second A is appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is amplify. Amplification is the process of turning up the dial to bring your differentiation to life. The final A is align. Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. Praise for Pink Goldfish: "Don’t hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.”— Daniel Pink, author of WHEN and DRIVE
"Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" — Jay Baer founder of Convince &amp; Convert and author of Hug Your Haters and Talk Triggers
"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." — Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers (Pink Goldfish 1.0 and 2.0)

Rendall, David J.

There should only be one success metric in business and that&#700;s happinessA Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on 300 case studies, Yellow Goldfish by Stan Phelps CSP and Rosario Cirillo Louwman CCXP, provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business.The Yellow Goldfish book is broken into three main sections: Section I outlines the "Why"It explores the history and science of happiness and how it is evolving a differentiator in customer experience. Section I also uncovers background on the metaphor of why Yellow and why a Goldfish.Section II showcases the "What"We'll uncover nine keys for H.A.P.P.I.N.E.S.S: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile. We share over 75 case studies from the Yellow Goldfish Project.Section III explains the "How"Here we share the process behind creating your Yellow Goldfish for Happiness and Growth: Grounding, Reaching-up, Operationalizing, Wowing, Taking Time, and Harvesting.Praise for Yellow Goldfish "Stan Phelps and Rosaria Cirillo's project--to collect and analyze ways businesses can increase happiness for customers, employees, and society--is important and timely. In Yellow Goldfish, they provide valuable advice that is accessible and rigorous, applicable and scientific. This book can help you and your organization flourish."- Tal Ben-Shahar Ph.D., author of Happier and The Joy of Leadership"In their new book Yellow Goldfish, Stan and Rosaria have provided building blocks to help us get to this elusive core that sets companies, and people, apart. And for me, this always comes down to leadership. They prod us on to get our priorities straight--taking care of people first--and enabling the rest to follow. They focus on this as "happiness," which for me is prosperity of the human spirit."- Jeanne Bliss, Champion for human kindness in business, President of CustomerBliss and Co-founder of the Customer Experience Professional's Association, and author of Chief Customer Officer 2.0 and Would You Do That to Your Mother?

Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity

Cirillo, Rosaria

Unlocking the six keys to creating a successful franchise S.Y.S.T.E.M.
Packed with over 100 best-practice examples, Purple Goldfish Franchise Edition focuses on the six keys to creating a successful franchise S.Y.S.T.E.M. and a dozen ways to create a signature customer experience. The end result is engaged successful franchisees and a consistent brand experience.This book contains five main parts:Part One provides background on the Purple Goldfish concept.
Part Two examines how successful franchisors create scalable models through the S.Y.S.T.E.M. framework.
Part Three focuses on how to create your own Purple Goldfish. 
Part Four distills the top five takeaways. 
Part Five shares bonus content on types of Purple Goldfish and provides recommendations for additional reading and inspiration.Praise for Purple Goldfish Franchise Edition:“Purple Goldfish, Franchise Edition, leaves the reader with unexpected value. The authors, Stan and Tiffany, researched numerous examples to construct a way of looking at franchises, a SYSTEM, that focuses on the end customer and how franchises create an emotional connection with the customer, so that the customer chooses the same business again and again. Using this lens, the authors offer several examples for each concept that illustrates ways that franchisors and franchisees excel in their industry by delighting more customers every day with unexpected value. To identify areas to improve, the authors include a section to discover opportunities to improve, design an improvement plan and suggestions on deploying so that the book examples provide actionable learning that will grow your franchise.” – Bob Gappa, CFE, Founder &amp; CEO of Management 2000 and co-author of Crisis of Disengagement

Purple Goldfish Franchise Edition: The Ultimate S.Y.S.T.E.M. For Franchisors and Franchisees (Purple Goldfish 1.0, 2.0 and Special Editions)

Dodson, Tiffany W.

Business Development & Entrepreneurship

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