Crushing Call Reluctance for Loan Officers: A Proven System to Make the Calls You Need to Get the Business You Want

If you could double your application volume in the next 12 weeks, would it be worth it to you to read this book? Call reluctance for loan officers can be summed up in two sentences: “Fear is peeing in your pants. Courage is doing what you need to do with wet pants on.” ~ Carl White Seriously, everybody feels the fear - truly everybody. Even the most confident top producer who is making sales all day long on the phone may look fearless, but they're not. They feel the fear and do what needs to be done with wet pants on. Being brave isn't easy but it does get easier over time. By the time you finish reading this book, you are going to have new insights, a fresh perspective, some tricks you can use to bypass your limiting beliefs and you will be able to pick up the phone or go make some sales calls and have conversations a whole lot easier. We aren’t the flashiest guys but we know this industry. We have worked with thousands of loan officers who have claimed their readiness to help more people and live the lifestyle they want with the right income to support it. Now we are taking what we know how to do – to generate sales volume through direct sales – to help loan officers like you get ahead. When you make a simple mental shift, you can accelerate your results and change lives – yours and everyone’s life you touch through your business. And it can happen fast when you work with the system we’re about to teach you. Note: the Foreword was written and contributed by Sue Woodard, Mortgage Industry Expert and Chief Customer Officer of Total Expert