Marketing Dynamics
ISBN-10:
1631266306
ISBN-13:
9781631266300
Author(s): Clark, Brenda; Gassen, Chris
Edition: 4th Revised ed.
Released: Oct 30, 2017
Publisher: Goodheart-Wilcox Publisher
Format: Hardcover, 704 pages
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Description:
Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing—product, price, place, and promotion. By studying this text, you will learn about the respo
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