Customer Love: Great Stories About Great Service by Mac Anderson (2008) Hardcover
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If your organization's goal is to create a lasting service culture...you're going to love this book! It is filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans! We that it will get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories. Mac Anderson's books have sold over 2 million copies with a writing style that is so simple, yet so engaging. This one is a must read for every member of your team. It is also a great way to thank your best customers, while reinforcing your commitment to serve their needs. "Every story generates great ideas for what we can do to 'wow' our customers. Every member of our team will get a copy of this book." - Jeff Butterfield, Vice Chairman, Cornerstone Bank • A must read for any business wanting to create a service culture. • 24 unforgett
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