The Complete Guide to Physician Relationships: Strategies for the Accountable Care Era

What Physicians Want

Research-based insights into the best physician communications strategies

In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital.

Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts.

Get powerful, researched strategies and insight to:

- Communicate the information physicians want in the manner they want to receive it
- Engage physicians in quality and patient satisfaction improvement efforts
- Determine the most effective way to promote services
- Strengthen your relationship with specialists, primary care doctors, and new recruits
- Improve the effectiveness of physician sales

Take a look at the table of contents

Introduction

Chapter 1: What Do Physicians Want to Hear from Leadership?

Chapter 2: How Does Your Hospital Compete?

Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship

Chapter 4: What Do Physicians Want to Hear from Their Peers?

Chapter 5: Do Physicians on the Medical Staff Know Each Other?

Chapter 6: Communication When a Referral Is Sent

Chapter 7: What Do Physicians Want to Hear from Marketing?

Chapter 8: Promoting Services

Chapter 9: Supporting Specialists

Chapter 10: What Do Physicians Want to Hear from Physicians Relations?

Chapter 11: Physician Relations Attributes That Matter

Chapter 12: Physician Relations' Voice

Appendix

Who will benefit from this book?

- VPs of advertising
- VPs of marketing
- VPs of communications
- VPs of public relations
- Chief marketing officers
- Advertising directors
- Directors of marketing
- Directors of communications
- Marketing managers
- Advertising managers
- Chief medical officers
- CEOs
- CNOs
- COOs
- Medical staff coordinators
- Practice administrators
- Physicians
- Physician relations representatives