Position your physician sales program for maximum growth
There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients.
Kriss Barlow gives you the keys to successful physician sales!
Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program.
Real-world advice and examples from your peers
Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders:
- Create and sustain focus and build on momentum - Identify and hire the best salespeople - Build internal support for the program - Differentiate your organization from the competition - Measure the ROI of your efforts - Increase bottom-line referral revenue
Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards.
The eight best practices you need for success
Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations:
- Best Practice Attribute #1: Focus - Best Practice Attribute #2: Senior Leadership Involvement - Best Practice Attribute #3: Capable Staff - Best Practice Attribute #4: Ability to Measure Outcomes - Best Practice Attribute #5: Momentum - Best Practice Attribute #6: Planned Integration - Best Practice Attribute #7: A Physician-Centric Culture - Best Practice Attribute #8: Ability to Differentiate
Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today!
Who needs this book?
Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include:
- Director or VP of physician relations/physician outreach/physician sales - Director or VP of marketing, communications, and public relations - Director or VP of business development/business relations - Director or VP of strategic planning and marketing - Service line directors and C-suite leaders

A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs

Medical Books

HealthLeaders Media a division of HCPro

Kriss Barlow RN MBA

Administration & Medicine Economics

What Physicians Want
Research-based insights into the best physician communications strategies
 In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital.
Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts.
Get powerful, researched strategies and insight to:
 - Communicate the information physicians want in the manner they want to receive it - Engage physicians in quality and patient satisfaction improvement efforts - Determine the most effective way to promote services - Strengthen your relationship with specialists, primary care doctors, and new recruits - Improve the effectiveness of physician sales
Take a look at the table of contents
Introduction
Chapter 1: What Do Physicians Want to Hear from Leadership?
Chapter 2: How Does Your Hospital Compete?
Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship
Chapter 4: What Do Physicians Want to Hear from Their Peers?
Chapter 5: Do Physicians on the Medical Staff Know Each Other?
Chapter 6: Communication When a Referral Is Sent
Chapter 7: What Do Physicians Want to Hear from Marketing?
Chapter 8: Promoting Services
Chapter 9: Supporting Specialists
Chapter 10: What Do Physicians Want to Hear from Physicians Relations?
Chapter 11: Physician Relations Attributes That Matter
Chapter 12: Physician Relations' Voice
Appendix
Who will benefit from this book?
 - VPs of advertising - VPs of marketing - VPs of communications - VPs of public relations - Chief marketing officers - Advertising directors - Directors of marketing - Directors of communications - Marketing managers - Advertising managers - Chief medical officers - CEOs - CNOs - COOs - Medical staff coordinators - Practice administrators - Physicians - Physician relations representatives

The Complete Guide to Physician Relationships: Strategies for the Accountable Care Era

See the best price to sell, buy, or rent books by Kriss Barlow RN MBA. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kriss Barlow RN MBA

See the best price to sell, buy, or rent books by Kriss Barlow RN MBA. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs

The Complete Guide to Physician Relationships: Strategies for the Accountable Care Era