The Complete Guide to Physician Relationships: Strategies for the Accountable Care Era
1601468377
9781601468376
Description:
What Physicians Want
Research-based insights into the best physician communications strategies
In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital.
Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts.
Get powerful, researched strategies and insight to:
- Communicate the information physicians want in the manner they want to receive it
- Engage physicians in quality and patient satisfaction improvement efforts
- Determine the most effective way to promote services
- Strengthen your relationship with specialists, primary care doctors, and new recruits
- Improve the effectiveness of physician sales
Take a look at the table of contents
Introduction
Chapter 1: What Do Physicians Want to Hear from Leadership?
Chapter 2: How Does Your Hospital Compete?
Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship
Chapter 4: What Do Physicians Want to Hear from Their Peers?
Chapter 5: Do Physicians on the Medical Staff Know Each Other?
Chapter 6: Communication When a Referral Is Sent
Chapter 7: What Do Physicians Want to Hear from Marketing?
Chapter 8: Promoting Services
Chapter 9: Supporting Specialists
Chapter 10: What Do Physicians Want to Hear from Physicians Relations?
Chapter 11: Physician Relations Attributes That Matter
Chapter 12: Physician Relations' Voice
Appendix
Who will benefit from this book?
- VPs of advertising
- VPs of marketing
- VPs of communications
- VPs of public relations
- Chief marketing officers
- Advertising directors
- Directors of marketing
- Directors of communications
- Marketing managers
- Advertising managers
- Chief medical officers
- CEOs
- CNOs
- COOs
- Medical staff coordinators
- Practice administrators
- Physicians
- Physician relations representatives
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