CRM with SAP Industry Solutions

Customers expect companies to consider their individual needs. This book gives you the answers to the most important questions with regard to successful, industry oriented Customer Relations Management. Learn how various sectors cope with challenges like globalization, deregulation, shortened product life spans and increasing customer requirements and how industry specific CRM software solutions can help. Discover the full potential of mySAP CRM technology with detailed examples of successful CRM projects and practice oriented business processes, all logically divided by industry. Readers will also benefit from an entire chapter on service-oriented software architecture as a basis for in-house custom applications. The book contains details on manufacturing, processing, pharmaceuticals, consumer goods, media and entertainment, transport and logistics, telecommunications, Financial services, Public sector, and much more. Industry-specific highlights include: Manufacturing Processing Pharmaceuticals Consumer Goods Media and Entertainment Transport and Utilities Telecommunications and Logistics Professional Services Financial Services Public Sector