The first authoritative guide to the R/3 system, this book addresses the issues involved in implementing the R/3 system. It provides an overview of the architecture of R/3, the uses of R/3, application development with R/3, and concludes with a practical discussion on implementing the system.

The SAP(R) R/3(R) System: A Client/Server Technology

Computers & Technology

SAP AG

Buck-Emden, Rüdiger

Galimow, Jurgen

Networking & Cloud Computing

Addison-Wesley

This edition (no dates are given for previous ones) focuses on the reorientation and technical foundations of business software development in the changing business framework driving applications of the R/3 system for Enterprise Resource Planning (ERP) specifically SAP R/3 release series 4.x. Coverage includes ERP client/server computing, business processes over the Internet, object technology, and system implementation and customization. Translated from the German. SAP is a registered trademark of SAP Aktiengesellschaft Systems, Walldorf, Germany. Annotation c. Book News, Inc., Portland, OR (booknews.com)

SAP R/3 System: Introduction & Fundamentals of R/3 Technology (2nd Edition)

Software

Addison-Wesley Professional

This book offers comprehensive advice for exploring all the possibilities and uses of the new CRM solution from SAP. You will learn about the modern CRM concepts pursued by SAP and how they are incorporated into mySAP CRM 3.0. After an overview of the basic principles of mySAP CRM, the book describes how the solution integrates into all customer-related business processes, from marketing to sales to service. All functional aspects throughout the entire Customer Interaction Cycle are presented step-by-step and explained with the aid of examples. Another strong feature of the book is the presentation of functional key areas and business scenarios from mySAP CRM. Different scenarios are illustrated in detail in individual chapters. Finally, the book clearly presents how solutions should be implemented and describes the technology behind mySAP CRM.

mySAP CRM: Solution for Success

SAP Press

Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM. Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you'll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of SAP CRM 4.0, on the basis of SAP NetWeaver, serve to round out this formidable resource. Highlights include: <ul>
<li>Successful Customer Relationship Management</li> <li>Business Scenarios and Business Maps</li> <li>Architecture and Technology of mySAP CRM</li> <li>Understanding the Customer Interaction Cycle</li> <li>Marketing Planning: Customer segmentation, trade promotions, lead management, campaign monitoring, and success analysis</li> <li>Distribution Planning: Sales area management, opportunity management, dispatch, transport, invoicing, monitoring, and analysis</li> <li>Service: Management of customer installations, job handling and input planning, professional services, and service analytics</li> <li>Channel Management</li> <li>SAP NetWeaver</li>
</ul>

mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0

Zencke, Peter

Sap Pr America

Customers expect companies to consider their individual needs. This book gives you the answers to the most important questions with regard to successful, industry oriented Customer Relations Management.  Learn how various sectors cope with challenges like globalization, deregulation, shortened product life spans and increasing customer requirements and how industry specific CRM software solutions can help. Discover the full potential of mySAP CRM technology with detailed examples of successful CRM projects and practice oriented business processes, all logically divided by industry. Readers will also benefit from an entire chapter on service-oriented software architecture as a basis for in-house custom applications.  The book contains details on manufacturing, processing, pharmaceuticals, consumer goods, media and entertainment, transport and logistics, telecommunications, Financial services, Public sector, and much more. Industry-specific highlights include: Manufacturing Processing Pharmaceuticals Consumer Goods Media and Entertainment Transport and Utilities Telecommunications and Logistics Professional Services Financial Services Public Sector

CRM with SAP Industry Solutions

Böder, Jochen