The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
ISBN-10:
1591841763
ISBN-13:
9781591841760
Author(s): Moussa, Mario; Shell, G.Richard
Edition: First Edition
Description:
Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. 30,000 first printing.
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