One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
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An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
Best prices to buy, sell, or rent ISBN 9781591841425
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