One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business image
ISBN-10:

1591841429

ISBN-13:

9781591841425

Author(s): Dusenberry, Phil
Edition: Reprint
Released: Oct 03, 2006
Publisher: Portfolio Trade
Format: Paperback, 304 pages
Related ISBN: 9781591840824

Description:

An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.

Best prices to buy, sell, or rent ISBN 9781591841425




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