One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business image
ISBN-10:

1591841429

ISBN-13:

9781591841425

Author(s): Dusenberry, Phil
Edition: Reprint
Released: Oct 03, 2006
Publisher: Portfolio Trade
Format: Paperback, 304 pages
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Description:

An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.

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