Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Description:
An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing.
Best prices to buy, sell, or rent ISBN 9781591840824
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