Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising

Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising image
ISBN-10:

1591840821

ISBN-13:

9781591840824

Author(s): Dusenberry, Phil
Edition: First Edition
Released: Sep 08, 2005
Format: Hardcover, 320 pages
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Description:

An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing.

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