Self-Promotion Online: Marketing Your Creative Services . . .

Like it or not, your success is determined as much by how well you promote your work as by the quality of your work. Thankfully, online promotion has opened up a whole new channel for you to generate opportunities for both you and your firm to get the word out. Yet you should not stray into this brave new world uninformed or without a strategy for using the speed and reach of the Web to your advantage.

In Self-Promotion Online: Marketing Your Creative Services Using Web Sites, Email and Digital Portfolios, (North Light Books) Ilise Benun shows you how to boost your bottom line by developing a Web site and an online marketing plan that will increase your exposure worldwide and provide both current and prospective clients with "anytime access" to you and your work. You'll make it easy for them to find you in their moment of need and ensure that they choose you over the competition.

Why wait? Plug in and extend your marketing efforts with the power and scope of the latest technology. You'll experience greater credibility, attract more business, influence more people and broadcast your talents and services with the click of a button.